In a Competitive Market… the Difference is Xperience

Full Service Sales & Marketing Organization Servicing the Membership Warehouse Club and Supercenter Industries

the road to success

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about our company

Xperience Marketing was incorporated in June of 2002 by Vinny Lucido with the mission to provide high-level sales and marketing services to a select number of qualified Suppliers. With over 100 years combined experience in the Membership Warehouse and Supercenter Industries, our team is driven to succeed. Our core philosophy is to “dig deep” with our represented Suppliers to identify as many opportunities as possible. It is our goal to penetrate multiple Customer departments and categories and diversify product lines providing stability and security for our Suppliers and Customers.

The Xperience Marketing Team has grown to include former club buyers, former supplier associates, and other experienced and qualified sales and support personnel each with a passion to help our Suppliers succeed in a tough market.

“It is our business philosophy to work with a limited number of qualified Suppliers within our specialized class of trade engaging closely in partnership to identify as many profitable items and categories as possible. We want to primarily grow within our current Supplier base and be limited and selective with new Supplier acquisitions.” -Vinny Lucido

experience real growth

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our philosophy for success


We Understand the Philosophy of a Diverse Market

Understanding the needs and philosophy of our clients, Xperience Marketing can significantly increase the chances of success and profitability for your company and minimize the risks associated with dealing with major retailers. A thorough understanding of the retailers’ negotiation tactics as well as the understanding of what contract points can be negotiated ensures the success and validity of our implemented sales programs.

About Our Logo

Xperience Marketing’s logo has been designed to represent the fundamental elements that we believe are necessary for success in a marketplace that continues to evolve daily. The four components come together as a whole to provide a structure of support, progress, and a partnership that is unmatched. The Difference is Xperience.

a world of experience

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meet our team

Vinny Lucido

President & CEO

Vinny LucidoWith more than 23 years in the Membership Warehouse Industry, Vinny has worked directly with Costco Wholesale, Sam’s Club, Walmart, and BJ’s Wholesale developing food items specifically for this class of trade. He has worked with high-profile consumer goods suppliers including Ruiz Food Products, Schwan’s, King’s Hawaiian, Marie Callender’s, Land O’ Lakes, Dannon Yogurt, Tropicana Beverages, and many others in his tenure in the industry before founding Xperience Marketing in 2002.

Tricia Cerchi

Office Manager & CFO

Tricia CerchiWith prior experience in Finance and Lending as well as an Office Management and Sales and Marketing background with Gannett Company, Inc., Tricia takes on many roles at Xperience Marketing. She manages our locations, acts as our Human Resource Manager and serves as our Chief Financial Officer, directly responsible for a variety of Administrative and Financial functions. Tricia has been a member of our Board of Directors since 2003 and more recently has been named a Partner of our Company.

Ryan Boston

Senior Vice President National Sales

Ryan BostonBefore joining Xperience Marketing, Ryan worked for a large food manufacturer as the Director of Business Development responsible for national growth and management of large national accounts, including broker teams. As an Analyst and Sales Representative with multiple Fortune 500 companies, Ryan has a successful and consistent track record of growth. He brings six years of Wholesale Club experience, working directly with the spectrum of Costco regions, both nationally and internationally.

Billy Oxford

Vice President of Sales Northwest Arkansas

Billy Oxford

Before joining Xperience Marketing, Billy has 25 years of experience in grocery sales and has worked the last seven years as a National Account Manager for two major food companies. He brings extensive hands-on knowledge in account and customer relations. His key skills are cultivating and nurturing long-term relationships with buyers. His experience includes working nationally with Wal-Mart and Sam’s Club.

Dan Kocak

Vice President of Sales BJ’s Wholesale Club

Dan Kocak

Dan joins Xperience Marketing with 18 years of experience in the Warehouse Club Industry and is very goal oriented. He has extensive knowledge in BJ’s Wholesale Club specializing in Direct Sales, Product Development, Forecasting, Inventory Control, BJ’s Specific Presentations and Marketing Concepts. Dan has a proven ability to understand client and customer dynamics to create lasting relationships.

Mary Jo Thompson

Sales Support Manager Logistics

Mary Jo Thompson

Mary Jo began her 27 years in the business working for a brokerage firm as a Customer Service and Sales Support Administrator in the Grocery division. Prior to Xperience Marketing, Inc., her brokerage expertise also includes Customer Service Manager for Meat and Deli, Health and Beauty Care, as well as Food Service divisions. She worked for Advantage Sales and Marketing as their National Sales Support and Mailroom Manager for the Walmart and Target merchandising teams.

Misty Webb

Sales Support
Strategic Development

Misty joins Xperience Marketing with more than 15 years of experience in the industry and is very results driven. She has extensive knowledge in Sam’s Club and Walmart account management, data analysis, and developing and maintaining client business relationships. Misty’s career has always involved customer service, sales and marketing, forecasting, inventory management and promotion management. A team player who always goes above and beyond to get the job done, she excels at managing key accounts and building strong working relationships.

Trudy Quackenbush

Senior Retail Link Analyst
Sales Support & Logistics

Trudy brings with her 26 years of Walmart experience, nearly 10 years within Walmart in the Mer- chandising Department in Replenishment and as a Modular Planner. She then crossed over to the supplier world where she began acquiring knowledge as a Retail Link and Sales Analyst specialist. Trudy uses that knowledge in her role at Xperience Marketing to extract data from the system and create extensive sales reports for our Customers to view, monitor, and build their business.

Jeff Oakes

Customer Service
Retail Link & Sales Support

Jeff Oakes

Jeff has over 25 years of sales and management experience. He is a goal oriented professional with a strong background in Customer Service. He is a natural problem solver who is motivated and focused to obtain information to improve reporting on a daily basis for our clients and Customers alike. His work ethic and professionalism are exceptional. Jeff’s support to our team and his ability to successfully execute any challenge given to him is invaluable.

take your product to market

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our customers

Regional, National and International opportunities are being created by the maturing Membership Warehouse Club and Supercenter Industries that are defining the future for every other market. Tremendous growth is available when Suppliers adapt to these unique conditions. Xperience Marketing enables Suppliers to enter this diverse market effectively, efficiently and profitably.



Sam’s Club


quality products, exceptional value

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our suppliers

Chef BoBo Brands
Dallas, TX

Choice Foods LLC
Woods Cross, UT

Don’t Go Nuts
Salida, CO

F&S Gourmet Foods
Costa Mesa, CA

Flagship Foods
Meridian, ID

Gold Coast
Santa Maria, CA

Grand Prairie
Sioux Falls, SD

Sweetaly Dolceria
Oceanside, CA

Oasis Naturals Inc.
San Diego, CA

Fairfax, VA

Twin Tails Seafood
Doral, FL

valuable blueprint for sales

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get in touch

12711 Newport Ave, Suite G
Tustin, CA 92780
866-505-3706 Toll-Free
714-505-3706 Local
714-731-8038 Fax

Northwest Arkansas Office
800 North 42nd Street
Rogers, AR 72756
866-505-3706 Toll-Free
479-899-6650 Local
714-731-8038 Fax

Regional Office
Phoenix, AZ
866-505-3706 Toll-Free
602-743-2662 Local
714-731-8038 Fax

Regional Office
Londonderry, NH
866-505-3706 Toll-Free
603-781-9867 Local
714-731-8038 Fax


open the door to sales

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