the road to success
Xperience Marketing was incorporated in June of 2002 by Vinny Lucido with the mission to provide high-level sales and marketing services to a select number of qualified Suppliers. With over 100 years combined experience in the Membership Warehouse and Supercenter Industries, our team is driven to succeed. Our core philosophy is to “dig deep” with our represented Suppliers to identify as many opportunities as possible. It is our goal to penetrate multiple Customer departments and categories and diversify product lines providing stability and security for our Suppliers and Customers.
The Xperience Marketing Team has grown to include former club buyers, former supplier associates, and other experienced and qualified sales and support personnel each with a passion to help our Suppliers succeed in a tough market.
experience real growth
Understanding the needs and philosophy of our clients, Xperience Marketing can significantly increase the chances of success and profitability for your company and minimize the risks associated with dealing with major retailers. A thorough understanding of the retailers’ negotiation tactics as well as the understanding of what contract points can be negotiated ensures the success and validity of our implemented sales programs.
Xperience Marketing’s logo has been designed to represent the fundamental elements that we believe are necessary for success in a marketplace that continues to evolve daily. The four components come together as a whole to provide a structure of support, progress, and a partnership that is unmatched. The Difference is Xperience.
a world of experience
With more than 31 years’ experience in the Membership Warehouse Industry, Vinny has worked directly with Costco Wholesale, Sam’s Club, Walmart, and BJ’s Wholesale developing food items specifically for this class of trade. He has worked with high-profile consumer goods suppliers including Ruiz Food Products, Schwan’s, King’s Hawaiian, Marie Callender’s, Land O’ Lakes, Dannon Yogurt, Tropicana Beverages, and many others in his tenure in the industry before founding Xperience Marketing in 2002.
With prior experience in Finance and Lending as well as an Office Management and Sales and Marketing background with Gannett Company, Inc., Tricia takes on many roles at Xperience Marketing. She manages our locations, acts as our Human Resource Manager and serves as our Chief Financial Officer, directly responsible for a variety of Administrative and Financial functions. Tricia has been a member of our Board of Directors since 2002 and more recently has been named a Partner of our Company.
Before joining Xperience Marketing, Ryan worked for a large food manufacturer as the Director of Business Development responsible for national growth and management of large national accounts, including broker teams. As an Analyst and Sales Representative with multiple Fortune 500 companies, Ryan has a successful and consistent track record of growth. He brings six years of Wholesale Club experience, working directly with the spectrum of Costco regions, both nationally and internationally.
With over 19 years of experience working for Costco Wholesale in both Buying and Merchandising, Scott joins Xperience Marketing with a comprehensive understanding of Costco sales strategies and an extensive background in product development across multiple food categories. He credits his passion for food combined with his focus on relationship building for his continued success in the food industry. His unique skill set and experience makes him an invaluable asset to both our clients and our customers.
Before joining Xperience Marketing, Billy had over 25 years of experience in grocery sales and had worked the last seven years as a National Account Manager for two major food companies. He brings extensive hands-on knowledge in account and customer relations. His key skills are cultivating and nurturing long-term relationships with buyers. His experience includes working nationally with Sam’s Club as well as holding a Buyer Position at Walmart.
Katie comes from an extensive marketing, sales, and product development background where she created and managed highly perishable consumer goods for foodservice customers around the globe. Katie uses her passion and thoroughness in her role at Xperience Marketing to manage supplier relations and oversee projects from ideation to a finished product on the shelf. Her understanding of supply chain management, procurement and production operations makes Katie a valuable asset to our team.
Mary Jo began her 30 years in the business working for a brokerage firm as a Customer Service and Sales Support Administrator in the Grocery division. Prior to Xperience Marketing, Inc., her brokerage expertise also includes Customer Service Manager for Meat and Deli, Health and Beauty Care, as well as Food Service divisions. She worked for Advantage Sales and Marketing as their National Sales Support and Mailroom Manager for the Walmart and Target merchandising teams.
Misty joins Xperience Marketing with more than 20 years of experience in the industry and is very results driven. She has extensive knowledge in Sam’s Club and Walmart account management, data analysis, and developing and maintaining client business relationships. Misty’s career has always involved customer service, sales and marketing, forecasting, inventory management and promotion management. A team player who always goes above and beyond to get the job done, she excels at managing key accounts and building strong working relationships.
Jeff has over 27 years of sales and management experience. He is a goal oriented professional with a strong background in Customer Service. He is a natural problem solver who is motivated and focused to obtain information to improve reporting on a daily basis for our clients and Customers alike. His work ethic and professionalism are exceptional. Jeff’s support to our team and his ability to successfully execute any challenge given to him is invaluable.
Before joining the Xperience Marketing team, Chris came from Club Demonstration Services where he worked as their Account Executive for the Costco Los Angeles Buying Region for 6 years. He brings a wide experience working with Costco and has great enthusiasm to contribute on this side of the desk. His role with Xperience Marketing will be to work side-by-side with Mary Jo in the critical Costco Sales Support team. Chris studied at the University of California, Irvine and earned his degree in Business Management and enhanced his educational in the Intensive Language program abroad.
Yvonne joins Xperience Marketing with an extensive background that includes 17 years of management, sales and operations experience with her families cutlery business as well as Executive Administrative Assistant and Accounting Administration roles with housing development and commercial property groups. Her work ethic and attention to detail has made Yvonne a perfect fit to our team. She is a graduate of Chapman University and has made her home in Tustin.
take your product to market
Regional, National and International opportunities are being created by the maturing Membership Warehouse Club and Supercenter Industries that are defining the future for every other market. Tremendous growth is available when Suppliers adapt to these unique conditions. Xperience Marketing enables Suppliers to enter this diverse market effectively, efficiently and profitably.
Introducing Studio XMI. As we continue our journey to provide a growing spectrum of services to our clients with the objective of improving our chances of success in our tough market, we are pleased to add studio photography and videography services to our limited client portfolio. Led by photographer/videographer Gabriel Lucido, we have designed and constructed a professional studio in our corporate office in Orange County, CA with state-of-the art equipment and technology. With increasing demand for social media content, including Instacart photography, Instagram content, recipe videos, and a continue stream of new and updated web content, Studio XMI has proven to be a popular addition to our service portfolio. Our goal is to offer high quality professional production quality content at a much more reasonable cost. Our clients enjoy a comfortable studio setting during shoots allowing the creativity to flow.
open the door to sales
26070 Towne Centre Drive, Suite 100
Foothill Ranch, CA 92610
Northwest Arkansas Office
800 North 42nd Street
Rogers, AR 72756
Studio XMI Office
26070 Towne Centre Drive, Suite 150
Foothill Ranch, CA 92610
Regional Sales Office
Simi Valley, CA
Regional Sales Office
Regional Sales Office
valuable blueprint for sales